7/29/2010 - 7/29/2010
Georgia Institute of Technology
Atlanta, Georgia

Event Website:
http://www. 

Online Registration:

Email:
jgerstner@gmail.com

Communitelligence Essential Social Media Skills Practicum at Georgia Institute of Technology, Atlanta, GA, July 29, 2010. Theres nothing quite like a college campus to loose the learning juices, especially if you dont have to pass a final. Thats why Communitelligence is taking the Essential Social Media Skills Practicum to some of the worlds best universities, starting at Georgia Tech. It will be an intense day of challenging interactive discussions, illustrative case studies and handson tutorials bring your laptop. Youll leave armed with the knowledge, inspiration and a social network to help you start hitting some social media home runs for your organization. Isnt it time you went back to the CLASSROOM? 

How to map out your social media strategy
You can blog, tweet and YouTube all day long, but should you?  What social media strategy is right for your organization?

How to staff and manage for social media
Who should own social media in your organization? This session will give an overview of approaches and help you organize for overall success.

 

Case Studies

UPS:  How to Defend Your Brand in Social Media

Southern Company:  How to Organize and Staff for Social Media

USAA: How to Use Social Media to Drive Revenue and the Bottom Line

AT&T:  How to Talk to Customers in Social Networks and Online Communities

TUTORIALS

How to choose and use the best social media channels for your organization 
This will be a dive into best practices and techniques for choosing and using social media channels such as Twitter, Facebook, Linkedin and other channels.

How to make social networks and online communities work for you
Some organizations are expanding their reach with customers by launching their own online communities and social networks.  Here are some key things to think about before you roll your own.

Register by July 2 and save $100 

Just $595 for the full conference. Includes lunch and refreshment breaks.

Conference bonus: Your registration includes access to the private conference community on Communitelligence that contains slides, program, audio recordings, photos. You can use this social network to connect with speakers and attendees before, during and after the 
event.

Speakers                                                                                  Top
Debbie CurtisMagley: As Public Relations Manager, Debbie CurtisMagley leads social media strategy, policies, and practices at UPS. More	Shawn McPike: Manager, Social Media Strategy, AT&T. Participates in the overall social media strategy but specifically focuses on the areas of Customer Care and Communities.  More	Lee Birdsong: Is Social Media Strategist, Corporate Communications for Southern Company More
Rhonda Crawford: Is VP, Digital Media & Innovation for USAA and continues to build USAAs industryleading social media strategy and growing presence on the Web. More	James Fetig: Is Associate Vice President, Institute Communications & Public Affairs, Georgia Institute of Technology Worldwide. More	Sherry Heyl: Is the founder and CEO of Concept Hub, Inc. and is also serving in the role of Community Director for eRollover. More
Nick Ayres: Is Social Media Manager at IHG, and was formerly Interactive Marketing Manager for The Home Depot. More	TBA	Toby Bloomberg: My love and strengths are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. More