It's time to stop drowning in data.
The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are moving rapidly from specialized back offices to the center of corporate strategy. The boundaries between customer data and operational data are eroding. But many enterprises still stumble when it comes to turning that data into insights — and insights into action.
Technology can help, but it's only the beginning.
To succeed, the insights-driven enterprise requires a forward-leaning enterprise data strategy — one that encompasses external customer data sources and far-reaching operational data, including the supply chain. Delivering on that strategy will require an insights-driven culture and key emerging roles like data scientists and data engineers.
This fall at our 2019 Data Strategies & Insights Forum, Forrester will examine best practices in the creation of the insights-driven business — and how to marshal the right data resources, processes, and technologies in pursuit of this new vision.