Sheraton Grand Chicago
The lure of digital transformation
Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here, digitized an interaction there, you could become an overnight sensation in customer experience and gain advantages that your competitors would struggle to replicate.
But for most, it hasn't played out this way. An attempt at big-bang transformation won't realign the stars for you — but a deliberate, pragmatic approach to change could be the difference between winning the marathon and quitting at mile 10.
Transform what you have; innovate in the familiar
Not everyone can be a fast-moving digital startup, and that's okay. There are advantages that large, established market players have that will take startups years or even decades to replicate. The key to successful transformation is in leveraging the advantages you have at hand.
At this year's Digital Transformation & Innovation Forum, our speakers and analysts will give guidance on how to be surgical and intentional to achieve success on your path forward.
Technology leaders and line-of-business leaders working on digital business transformation priorities within their roles and across the enterprise. If you are working on challenges around the following areas, you and your business or technology counterpart should attend:
But don't stop there! Speak to one of our team members to find the best fit for you at our event. Email us, chat with us on our event website, or call us at +1 (888) 343-6786. A dedicated member of our team will learn more about what you are working on and will be sure to point you in the right direction.